Mercury13 Partners with PlayMaker to Power Global Sponsorship Operations
London 01 April 2026 – Mercury13, the multi-club ownership group dedicated to the advancement of women’s football, has entered a multi-year partnership with PlayMaker Software, the end-to-end sponsorship management platform designed for Sponsorship teams within both brands & sports organisations.
The agreement will implement PlayMaker across Mercury13’s group operations, sales agency and club portfolio, creating a unified system to manage sponsorship sales, partner accounts and activations across the group, including FC Como Women, Bristol City Women and FC Badalona Women.
The partnership marks PlayMaker’s first deployment with a multi-club ownership group and its first partnership in European football. The platform will strengthen Mercury13’s ability to create value-driven partnerships for brands while providing clearer measurement and reporting across the full sponsorship lifecycle.
Through the platform, Mercury13 will centralise its commercial operations, providing teams with a real-time view of partnership inventory, performance and deliverables across its clubs.
PlayMaker’s system will enable Mercury13 to streamline collaboration between commercial teams, track sponsorship assets more efficiently and deliver clearer reporting and insights to partners. The platform will support Mercury13’s expanding commercial ecosystem, including partnerships with Guinness 0.0, Fever and Catapult.
The collaboration will also include ongoing product development between the two organisations, with Mercury13 working alongside PlayMaker to evolve features designed specifically for multi-club ownership structures and modern sports partnership operations.
Rafael Molina Harno at Mercury13, said:“From the beginning, our vision has been to build a modern commercial infrastructure that matches the ambition of our clubs and partners. PlayMaker provides the visibility and operational backbone needed to manage partnerships across multiple organisations, while helping us deliver more measurable value for brands. As our partnership portfolio continues to grow, having a unified platform across the group allows us to operate more efficiently and create stronger, more integrated commercial relationships.”
Hannah Sorkin, Founder and CEO of PlayMaker Software, said:"This partnership represents two major milestones for PlayMaker: our first multi-club deployment and our entry into European football. Mercury13's vision for professionalizing women's football commercially aligns perfectly with what we're building, a platform that brings enterprise-grade sponsorship operations to organizations ready to scale. We see this as the beginning of significant growth in European women's sports."
About Mercury13
Mercury13 is a multi-club ownership group focused on acquiring controlling stakes in professional women's football teams in Europe. The vision is to become the industry standard of women’s football ownership, by identifying and investing in the next decade’s super clubs and fueling their commercial power to attract a massive, yet underserved, market: women.
The group's acquisition strategy is based on the fundamental principle that women's football is a different game, and fans want a different experience. The group is made up of seasoned executives with successful track records in sport, investment, and technology. The founding team is positioned with unique backgrounds, experience, and skills to become the main player in this space.
About Playmaker
PlayMaker Software is the AI-powered operating system for sports sponsorships. Built for rights-holders and brands, PlayMaker centralizes inventory, activations, contracts, and reporting - unlocking time savings and new revenue opportunities across the partnership lifecycle. PlayMaker is backed by Precursor Ventures, Antler, and Incisive Ventures. Learn more at: www.playmaker-software.com
Media:
For Mercury 13: press@mercury13.com
For Playmaker: hannah@playmaker-software.com