Wasserman | The Collective Named Global Rights Sales Team for Mercury13
London, UK – June 4th 2025 – Mercury13 has appointed Wasserman – the global sports, music and entertainment company – and its women’s focused advisory business, The Collective, as its global rights sales team. This strategic partnership will see The Collective lead commercial efforts across Mercury13’s growing portfolio of women’s football clubs — beginning with F.C. Como Women in Italy.
Together, Mercury13 and The Collective aim to redefine how brands engage with women’s football—unlocking commercial value, global visibility, and long-term growth by connecting with one of the fastest-growing, yet underserved, audiences in sport: women football fans.
“The women’s game is at a tipping point—and Mercury13 is building for the next decade of super clubs, not just the next season,” said Victoire Cogevina Reynal, Co-CEO and Co-Founder of Mercury13. “By partnering with The Collective and Wasserman, we’re not only accessing a world-class commercial engine, we’re aligning with a team that shares our belief in the power and potential of women’s football.”
Lauren Holiday – a former star of the U.S. women’s national football team, and who sits on the board of directors for Mercury13, added: “As a former player, I’ve seen firsthand what’s possible when women’s football is given the investment and belief it deserves. Now it is about helping create that same momentum in Europe — where the talent and passion are world-class, but the opportunity is still lagging. Mercury13 are not just investing in clubs — they are championing a future where the women’s game is valued, visible, and thriving on its own terms.”
Wasserman | The Collective will serve as the exclusive global sales team for Mercury13, tasked with building bespoke, purpose-driven sponsorship and brand partnerships across the group’s clubs, assets, and athletes. The effort will be powered by The Collective’s deep expertise in investing in women, paired with Wasserman’s global reach and market intelligence across sport, music, and entertainment.
“This is more than a sales assignment—it’s a statement about what the future of women’s sport should look like when built with intention, equity, and business rigor,” said Thayer Lavielle, Managing Director, The Collective. “Mercury13 is taking a bold, systems-level approach to changing the women’s football landscape. We are proud to be their commercial partner and to help activate the full power of their vision for brands around the world.”
The announcement comes as Mercury13 prepares for additional club acquisitions across Europe, aiming to build the first commercially connected network of women’s clubs focused on performance, community, and global fan engagement. F.C. Como Women, the group’s first publicly announced club, will serve as the launch point for brand integrations and partnership storytelling.
The partnership will be celebrated with a series of brand activations and invite-only events across key global markets, including the upcoming Cannes Lions, designed to showcase the commercial opportunity within the women’s game and to introduce Mercury13’s club ecosystem to global brand leaders.
About The Collective
Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. The Collective® is Wasserman's women-focused, global impact and advisory business that exists to drive rationale to invest in women. We aim to raise the visibility and drive inclusion of women in sports, entertainment and culture by providing unique insights, strategies and ideas. For more information, please visit www.wearethecollective.com/.
About Wasserman
Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Wasserman works with iconic sports and media figures across the world in every major sport, utilizing our extensive influence to maximize negotiations and create meaningful opportunities for our clients across teams, leagues, brands, content and live events. We are the power behind you. Headquartered in Los Angeles, Wasserman’s presence spans 28 countries and more than 67 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.
About Mercury13
Mercury13 is a multi-club ownership group focused on acquiring controlling stakes in professional women's football teams in Europe and Latin America. The group aims to invest 100 million dollars in women’s football over the coming years. The vision is to become the industry standard of women’s football ownership, by identifying and investing in the next decade’s super clubs and fueling their commercial power to attract a massive, yet underserved, market: women.
The group's acquisition strategy is based on the fundamental principle that women's football is a different game, and fans want a different experience. The group is made up of seasoned executives with successful track records in sport, investment, and technology. The founding team is positioned with unique backgrounds, experience, and skills to become the main player in this space.