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We are a pure play investor into women’s football. No distractions.
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Our Clubs
ITALY
FC Como Women
Como Women play in Serie A and are one of ten professional clubs in Italian Women’s football
We believe in women’s football potential
Our journey
We are building the world’s most valuable multi-club ownership group by acquiring women’s football franchises and supercharging their commercial trajectory.
Our vision
A worldwide movement transforming the landscape of women’s football through multi-club ownership.
Our mission
Unleash the potential of the women’s game by investing in the next decade’s super clubs & leveraging their commercial influence to reach a massive, yet often underserved audience: female football fans.
We’ve assembled one of the most talented teams in football.
Our founding team is led by Victoire Cogevina Reynal and Mario Malavé, two established leaders in sports entrepreneurship, and includes former chief execs, CMOs, FIFA and UEFA officers, sporting directors, former professional athletes and multi-club operators.
Victoire Cogevina Reynal
CO-CEO
As Co-CEO, Victoire leads all commercial, league relations, and player advocacy activities and gender equity for women in football.
Victoire is a well-known football entrepreneur and activist for gender equality in football. Recognized as a prominent thought leader and speaker in the women’s football movement, Victoire has used her platform to promote the inclusion of women at all stages in the game.
Previously in her career, she co-founded the first female-managed agency representing Latin American players in MLS, recognized by FIFA in 2018. She then co-founded Gloria, a tech startup with an online football community of over 500k fans backed by Alexis Ohanian (founder of 776 and lead investor in Angel City FC) and other renowned Silicon Valley VC funds. OneFootball acquired Gloria in late 2022. Victoire joined OneFootball as its first VP of Women’s Football and became the first woman and youngest board member.
Her leadership and influence have led her to her roles at the United Nations and serve on the board of the non-profit organizations WiST and Common Goal.
Mario Malavé
CO-CEO
As co-CEO, Mario leads all investments and business activities and oversees the company’s football operations.
Building off a career in investment banking and venture capital, where he helped manage $800M in venture capital funds and helped execute 40+ early-stage investments, Mario combines his passion for sports, business, and entrepreneurship and oversees Mercury/13’s investment activities.
While pursuing his MBA, Mario organized the school’s first-ever European football trek and also worked at Los Angeles Football Club, where he supported the club’s general manager, coaches, and data and analytics teams during a record-breaking season. After graduating, Mario co-founded Wagr, a venture-backed sports betting startup that raised over $16M from world-class investors, including Seven Seven Six, led by Reddit co-founder and Angel City lead investor Alexis Ohanian, Greycroft, Pear Ventures, BITKRAFT Ventures, the Kraft Group, Harris Blitzer Ventures, among others. Wagr was acquired by Yahoo Sports in 2023, and Mario became the V.P. of Sports Betting at Yahoo Sports and one of the youngest V.P.s in the company.
Mario has a B.A. from New York University, an MBA from Harvard Business School, and was recognized by Forbes 30 Under 30.
Press Highlights
The women’s football investors ‘ripping up blueprint’ on club ownership
Mercury/13 secures investment from icon Chiellini
Giorgio Chiellini makes six-figure investment in women’s soccer
Nike announces multi-year deal with FC Como Women
The Group Bringing Luxury’s Marketing Playbook to Women’s Sport
Mercury/13 group makes first acquisition with Italian club Como Women
Mercury/13 acquires Como Women to start women’s soccer multi-club portfolio
Il fondo d’investimento Mercury/13 acquista il Como femminile
Mercury/13 decolla con il Como 100 milioni per il calcio femminile
Interview: Women’s Football MCO optimistic about gaining majority…
Paving the way for female football professionalisation: Mercury/13 and…
Mercury 13 Acquires Women’s Football Club Based Near Lake Como
Mercury 13 group to invest $100m in buying women’s clubs
Eni Aluko part of multi-club ownership group promising $100m inve…
Mercury 13 group to invest $100 million in buying women’s clubs
Mario Malavé and Victoire Cogevina Co-Lead Mercury/13, a Co…
Mercury/13: the group aiming to ‘rethink football ownership’
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©Mercury/13|2024